
Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser. The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser.
Typically, the result is a sale. But some programs can reward you for leads, free-trial users, clicks to a website, or getting downloads for an app. Affiliate Marketing programs are usually free to join, so you don’t have to worry about high startup costs. Done well, this performance-based opportunity can go from side hustle to profitable online business idea by netting you a healthy income.
As the 2020 prognoses said, Affiliate Marketing is worth well over $16 billion and it’s still growing — approximately 10% Year-over-year according to the Awin Report. And these findings are based on the stats from before the covid-19 pandemic, that is before the digital channel became the new normal for a significant part of our daily lives, all over the world. Affiliate Marketing is already beyond that number in 2020 and skyrocket even further in 2021 and 2022.
The best example of that being the Black Friday and Cyber Monday 2022 results that have truly gone mad. Well, we all have seeing those numbers really. According to Salesforce insights published on December 1st, right after the BFCM weekend finished:
✔︎ Black Friday brought $9 billion in US online sales — up 29% YoY.
✔︎ Cyber Monday made $10.8 billion in US online sales — up 15% YoY.
✔︎ Total digital holiday sales reached $270 billion globally — up 36% YoY.
✔︎ And $60 billion in the US alone — that 29% growth YoY.
The number of consumers participating in Cyber Week (as prompted due to the COVID-19 pandemic and online rather than an in-store trend) grew by 22% as compared to 2019.
So… if these numbers aren’t what proves Affiliate Marketing to be one of the most profitable branches of digital marketing to get into in 2022, then we don’t know what is. All you have to do to learn is to give it a go.
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WHAT YOU WILL LEARN: -
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